Merger - Macromedia | Adobe
Macromedia - adobe merger.
This seems like an industry shaking news and just something happening somewhere for others. Macromedia and adobe impact the media industry the most, through the media industry they effect host of other happenings in almost every industry in the world, one way or the other.
Macromedia for long has been in the ring with few flasgship products trying to steal what belongs to photoshop, the ultimate tool for image editing. Macromedia tried its hands with fireworks, photoshop provides and had to abandon the plans. Adobe has been no less moving from the photoshop and illustrator products it tried moving into the media intergration arena, even launching svg as a contender for popular flash plugin.
I do remember some years ago, in an adobe seminar a little overwhelmed presenter proclaiming macromedia's refusal to help adobe create something like flash for its go-live and allied products, and how they were a bad company doing so.
So what are these two companies into now, for one - adobe is going to get a hand into macromedia the most popular way to view web content on the web, besides that there is director, authorware, there is dreamweaver (even microsoft couldn't down this product against frontpage), there is cold fusion and hosts of other cool products either launched or bought over by macromedia.
adobe photoshop on the other hands, the media industry's first choice for an image editor. it had pdf the defacto format for distribution of content on the web. whats more it has illustrator, premier and a few other media products. which actually constitute the apetite of most of advertising and media agencies in windows as well as macintosh platforms.
whats the new scene likely to be,
For one less new product launches, less duplication of software, maybe a little bit of knowledge sharing, and dropping of many products that are not so complimentary.
It might turn into a very wierd face, since the energies and focus of the two companies are very different, and they have always looked different, macromedia has always emerged as a fresh face, while adobe has remained on the rock - hard classic look.
This seems like an industry shaking news and just something happening somewhere for others. Macromedia and adobe impact the media industry the most, through the media industry they effect host of other happenings in almost every industry in the world, one way or the other.
Macromedia for long has been in the ring with few flasgship products trying to steal what belongs to photoshop, the ultimate tool for image editing. Macromedia tried its hands with fireworks, photoshop provides and had to abandon the plans. Adobe has been no less moving from the photoshop and illustrator products it tried moving into the media intergration arena, even launching svg as a contender for popular flash plugin.
I do remember some years ago, in an adobe seminar a little overwhelmed presenter proclaiming macromedia's refusal to help adobe create something like flash for its go-live and allied products, and how they were a bad company doing so.
So what are these two companies into now, for one - adobe is going to get a hand into macromedia the most popular way to view web content on the web, besides that there is director, authorware, there is dreamweaver (even microsoft couldn't down this product against frontpage), there is cold fusion and hosts of other cool products either launched or bought over by macromedia.
adobe photoshop on the other hands, the media industry's first choice for an image editor. it had pdf the defacto format for distribution of content on the web. whats more it has illustrator, premier and a few other media products. which actually constitute the apetite of most of advertising and media agencies in windows as well as macintosh platforms.
whats the new scene likely to be,
For one less new product launches, less duplication of software, maybe a little bit of knowledge sharing, and dropping of many products that are not so complimentary.
It might turn into a very wierd face, since the energies and focus of the two companies are very different, and they have always looked different, macromedia has always emerged as a fresh face, while adobe has remained on the rock - hard classic look.
posted by Rohan D'souza at
1:29 AM
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