The art of Designing great logo's!!!

Good fonts do not make logos – unique ones do
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The most cliché style of making logo don’t work either
The ones that are simpler and differential do

Its time to get back to the boardroom and discuss why do we need a logo and what do we plan to make a strong one. At most times the idea of a total logo revamp is scary unless your earlier logo was not exactly a logo but a font, or in the case that you really have not been in the business of selling without using branding for some time.

As we enter the boardroom, we suddenly have these great ideas and images and future flashing through our heads. Ideas like the logo I just saw, or the wonderful way the movies have the entrance with the 20th century fox, the HBO’s spine chilling examples.

Logo making or branding happen to be a scientific art. The research being at the premium of achieving the task. Easier said then done.

This is easily going to take more of your time then getting a 30 page brochure done.
A logo simply cannot be brilliant without its ability to set people associating or atleast remembering, it wont go that far if it cannot be shown on any and all media’s.

A good logo meet all these requirements and with these it should also carry the other wise awaful task of creating guidelines – what fonts’ what color, how to print on a billboard, on a magazine on a shop floor and in a factory board, what to do if it has to printed on a plastic monitor using just one color. A logo should be conceived in a manner that it looks as great in simplicity as it does in the most imaginative creative way on powerful mediums

The logo should also have something to do with you and your company’s way of looking at the present and at the future. Some company’s I have known have changed their logo’s two to three times. The point is lost when you try to make a change when your company has grown too big and it will take more than just hard work to re-achieve the branding.

I have more or well erred by giving you the most of the points in the paragraph itself, so to get yourself going immediately in track.

Logo design is differential design
{Design that does not look like creative writing – a man has to remember too many things on his way back to somewhere, the more unique the better}

Logo design is science.
The art part is differential thinking, now science is talking all the points thinking where and how your logo is going to be represented in the near future.
Logo design is accomplishing the task

My personal mantra without hard work you get nowhere. Once you logo ideas are clear begin with the drawing board making newer and newer options. Get these printed to check the real world value of glossy design and then. Try killing the logos with silliest of excuses, and at the end summarize.